by Peter Lorange : From Great to Gone: Why FMCG Companies are Losing the Race for Customers

ISBN : #1472435567 | Date : 2014-05-30

Description :

PDF-4af94 | The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facet… From Great to Gone: Why FMCG Companies are Losing the Race for Customers

From Great to Gone: Why FMCG Companies are Losing the Race for Customers by by Peter Lorange

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