by Lilie Chouliaraki : Media, Organizations and Identity

ISBN : #0230515517 | Date : 2009-12-09

Description :

PDF-6bd28 | The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media…. Media, Organizations and Identity

Media, Organizations and Identity by by Lilie Chouliaraki

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