by Rik Riezebos : Positioning the Brand: An Inside-Out Approach

ISBN : #0415665191 | Date : 2012-01-14

Description :

PDF-4bb2e | Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positionin… Positioning the Brand: An Inside-Out Approach

Positioning the Brand: An Inside-Out Approach by by Rik Riezebos

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