by Kenneth Carlton Cooper : The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships

ISBN : #0814406696 | Date : 2002-01-15

Description :

PDF-9c1cb |     Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they’re realizing that CRM is only part of the picture. To be fully successful, an organization must be relational–managing contacts with employees, sales reps, vendors, partners, and even competitors.    A new enterprise model is on the horizon, and this ground-breaking b… The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships

The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships by by Kenneth Carlton Cooper

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